We learned Amazon from the ground up

Where it started

It started with a massive inspiration to take on the world of business and spark a change.

It went from curiosity about how to generate revenue to discovering it could be generated online, 24/7.

Then came the initiative: in 2022, we began selling used books on Amazon.

Sharper sourcing

We moved into online arbitrage: combing retailer websites for sales, price gaps, and deals, and reselling on Amazon for more.

Along the way, we built strong product research and data analysis skills.

Going wholesale

Next, we shifted from buying small quantities at retail to buying wholesale from authorized distributors in our area.

By 2024, we were consistently selling everyday name-brand products.

A need not enough were meeting

Customers were waking up.

Amazon had become a marketplace of its own, and shoppers were calling prices online vs. in store:

So we turned our research skills toward helping brands, as their authorized reseller.

Doubling down and expanding the vision

Now we're doubling down on what works and expanding the vision.

That starts with new marketplaces, like Walmart.

Through every step, Shelf Group delivers real value and holds itself to its own standards and company values.